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Re:Ask HN: Best books or videos to get better at sales? by Fundlab on Saturday September 19, 2015 @03:27AM (#10243595)
Ymmv but I got a good grip on gimmicks from The Hidden Persuaders by Vance Packard

Also I can't emphasize this enough

INSIDE SECRETS OF SELLING (FIND A NEED AND FILL IT)

https://archive.org/details/insidesecretsofs00ward

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