So, overall as of this writing it still is a net loss, but it is quite impressive if they planned to take a loss for more than a decade to come out on top.

I agree that nintendo has a different business model, but I think there is significant overlap between the markets, in other words I would expect xbox sales and wii sales to be competing at least in part for the same dollars.

Or is it a documented fact that those that own a wii buy xboxes later on ?

Bill Gates once boasted that he could run Microsoft for a decade with no income whatsoever. So, yeah, long times until returns is normal with them. Actually, I wouldn't wonder at all if they just did the math, projected that the entire project will be a net loss, and did it anyway. Just how do you account for strengthening DirectX and helping keep windows entrenched on the desktop with Games for Windows?

That's funny, if that is true then that is really proof positive they lost their way.

If you are thinking in terms of making products at a loss just for the heck of it then you are no longer competitive, you're already on the way down, it's just that the ground is still a long way off.

I doubt that's their real perspective. But the eagerness with which a 6 billion loss and a 7 year losing streak gets polished away with 'in a few years we'll be in the black' is quite amazing. I wouldn't be too proud of that.

The way these things get spun we'll probably never know the truth though. Nobody seems to like to admit to failure, even when it is blatantly obvious to the rest of the world. Zune anyone ?

Within a few years? Who knows what other consoles will be out by then. IMHO xBox looks like a big fat failure.