Let's be specific. I extolled the superiority of AAA. (Edit: I admit I wasn't specific before. I said PC and console, and the 'best' games.) I don't think Metal Gear Solid 5 or Bloodborne mine my data and try to sell me endless IAP trinkets.
But I did give my the PlayStation service access to my Facebook and Twitter to I could post screenshots. So maybe they're already doing datamining there, and it's only a matter of time before everything goes totally corrupt and shit.
But it's a totally different economic model. £40-50 per game. For the time being, I reckon I'm safe.
And that's ignoring MMOs. I don't think anyone can say WoW isn't "AAA".
But there's less of an incentive to mine data and go whale-hunting when you are paid up a flat fee (whether up front, or regular subscription) by your customers.
Of course, it's all software and can change at any moment.
Imagine that you lament on Twitter "I just don't time to play X as much as I'd like!" and then someone else pops up and asks "oh, have you fought Y? Did you find [unique drop] yet?" Then next time you're in the game, you get that special drop.
All of it appears to be unconnected and random but odds are you'll go back to that person to celebrate and be hooked again.
(This is an off the cuff scenario, the actual scenarios are probably way more mature.)