Making a keyboard pretty is not innovative. Making a faster and more ergonomic keyboard is what we need. A few more companies like this, for example:

http://shop.keyboard.io

There are several more efficient keyboard layouts too:

http://xahlee.info/kbd/dvorak_and_all_keyboard_layouts.html

http://patorjk.com/keyboard-layout-analyzer/#/main

Ergonomics is key:

https://h4labs.wordpress.com/2015/07/16/the-model-01-an-heir...