The people opting out here are the digital equivalent of those attempting self-sufficiency, growing all their own food and making all their own clothes. It's inconvenient, clunky, and you still need to buy stuff.
The issue here is that due to network effects, Google (+ FB, Ebay, Twitter, Amazon) provide more utility as the monopolies they have inevitably grown into. That means they are a form of vital infrastructure, not competing businesses in a diverse marketplace. (If we don't like the idea that they are 'too big to fail' and actually should be protected, a glimmer of an alternative is provided by China which seems to have stood up functional alternatives to these in a fairly short period, albeit mandated by regulation.)
Do these people also hate the massive companies that provide them the internet, oil, electricity, laptops, houses, and everything else they use to basically live their life?
The law is the final line and that's what should be worked on - if people want change they should focus their energy here.
Markets are imperfect and monopolies are naturally bound to happen as they give the corporation efficiencies of scale and allow them to provide more value that's demanded by consumers at lower cost. This is the good part, with the bad being the anticompetitive issues. It's something we'll deal with either with new companies who can do better or with government regulation to keep things in check.
And again, you seem to be missing the part of how you are not required to use Google. It seems like you are able to get all your needs met through other services so what exactly are you worried about? That other people choose to use Google vs. follow your path? Is it not up to them to decide this?