If you go by sales wouldn't then Android figures indicate that their approach was better?
Are your saying most android devices act like USB cards? I decided to test one of mine and it didn't show up so I don't quite know what you mean by that.
> If you go by sales wouldn't then Android figures indicate that their approach was better?
And if you go by profits it looks like Apple is better. Funny how that works out.
Op had mentioned "Apple starts from the user experience" which users prefer hence they have great sales. I questioned since Android has far better sales. I don't know what profits have to do with user experience. If users preferred Apple approach should it not then have more sales?
As for UX I didn't think it could ever be argued that Android was even comparable to iOS, you can look at the sat ranking for how well iOS is received, or even browser market share where the majority of mobile web is still from iOS - which is a good indicator on how much devices are being used for non-phone features, despite having fewer devices in the wild.
In my opninion Material is way better then iOS. " majority of mobile web " - statcounter, netshare already put chrome/android ahead!
Anyway the point was Apple UI is not always intuitive. I even didn't know that toolbar icons can be long pressed on my mac-pro for a long time!
And drag and drop is the simplest/intuitive way to copy files from medium to another which iOS totally messed it up.
Apple starts from the user experience first and works their way back to the technology. Technology is just an obstacle in order for them to be able to accomplish their desired experiences, it's not something they put front-and-center or use it to limit or influence how and what features are implemented.
Kids can use an iPad without ever needing to know what a File System is, there is no impedance mismatch to them, they're not spending their time thinking about how their multi-layered video that just created is physically stored and synced. They just use an App for a while, switch to other apps, then re-open their app when they want to continue working on it.
Exposing internals like file-system layout means the OS is no longer managing the files, they need to cater for manipulations whilst still supporting transparent cloud backups and syncing, they need to design a completely different UI for power users with lots of features all working with multi-touch yet still have the features power users expect from a Desktop OS, e.g. downloads to be in a central "Downloads" folder instead of being grouped and isolated in the App that downloaded them.
You've at least acknowledged you're not the iPad's primary audience but labelling it as just a toy means you've still failed to realize its appeal. Smart Phones and tablets are becoming the primary computing platform because they empower users to be able to do more, Apps are optimized around use-cases and tasks making them much easier and more enjoyable to use than Desktop software.
I have a lot of anecdotal evidence on how the iPad is the only computing device my parents have ever enjoyed, how after so many years they still can't conceptualize how files and folders are structured, where their documents are saved, how full-screen windows and pop dialogs makes them think their PC is broken.
Even myself as a power user I find lots of apps that are much better on an iPad, inc. more advanced tasks like browsing and comparing real-estate is so much faster and effortless. There's also tasks that you just can't do on a PC or are frustrating enough that you wouldn't bother with, e.g. Making phone or video calls, taking and sending photos, Live Directions and Traffic, paying for coffee, even core tasks like browsing photos, Facebook or the Internet are generally more enjoyable on an iPad.
But ultimately anecdotal evidence is useless as everyone can provide their own to contradict them, the best indicator we have to go with is Sales and by this measure Apple's recent iOS strategy is a lot more fruitful then their decades old Desktop OS strategy - they have no reason to make iPad's more like OSX - they're reaching and empowering more people then they ever have, they're making the technology a transparent implementation detail so much so that iPads are often referred to as a magical pieces of glass.