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Re:Chef Software Raises $40M in Series E Funding by jonknee on Wednesday September 09, 2015 @01:48PM (#10192878)
I think it's probably geography. I'm in Seattle FWIW. The number one hit is a movie from IMDB: "Chef (2014) - IMDb".

The SEO shouldn't actually be too tough because people are quite a bit more likely to link to Chef the company using the word "chef" than anything about cooking.

And hey, Google went with "Go" which is nearly impossible to SEO and it worked out.

Re:Chef Software Raises $40M in Series E Funding by vezzy-fnord on Wednesday September 09, 2015 @01:58PM (#10192970)
And hey, Google went with "Go" which is nearly impossible to SEO and it worked out.

Though they do have the benefit of being Google. A significantly smaller team might have had better success than the original Go!, but that's not saying much.