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A comment on Chef Software Raises $40M in Series E Funding. Parent comment

Re:Chef Software Raises $40M in Series E Funding by proksoup on Wednesday September 09, 2015 @01:08PM (#10192624)
That's interesting that you saw them as #2 in incognito. I just searched chef in an incognito window and got them as #1.

I wonder if my assumption about incognito search results being non-personalized is false.

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Re:Chef Software Raises $40M in Series E Funding by jonknee on Wednesday September 09, 2015 @01:48PM (#10192878)
I think it's probably geography. I'm in Seattle FWIW. The number one hit is a movie from IMDB: "Chef (2014) - IMDb".

The SEO shouldn't actually be too tough because people are quite a bit more likely to link to Chef the company using the word "chef" than anything about cooking.

And hey, Google went with "Go" which is nearly impossible to SEO and it worked out.

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Re:Chef Software Raises $40M in Series E Funding by vezzy-fnord on Wednesday September 09, 2015 @01:58PM (#10192970)
And hey, Google went with "Go" which is nearly impossible to SEO and it worked out.

Though they do have the benefit of being Google. A significantly smaller team might have had better success than the original Go!, but that's not saying much.

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Re:Chef Software Raises $40M in Series E Funding by acveilleux on Wednesday September 09, 2015 @01:27PM (#10192742)
They might still take language preference and geography (from IP) into account...

Here in PEI, Canada, if I search Chef in incognito, they're #4 and the first 3 hits are for the movie Chef from 2014.

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