I think it's a response to this https://ipfs.io/ipfs/QmNhFJjGcMPqpuYfxL62VVB9528NXqDNMFXiqN5...
I agree, the article should probably expand on
- What "control" means specifically / what kinds of control a user should have
- What the difference is, in practice, between interoperability and portability
- What is the scope of the project?
This is less of a complaint about why this was upvoted as it is a question of why.