TL/DR: out of the box, but in the appropriate (time,location) range
He's not saying to obsess or be a workaholic. He's saying be creative. The way to be creative is to relax and let your thoughts drift.
> "The best you can be is probably average, so learn to celebrate average more. Buy better beer"
The former is something that you're driven to do internally out of great desire for it. The latter is just trying to avoid problems by working.
They might've underestimated the sort of character he is. There are some great stories out there about his training habits, the Lakers scouting him as a rookie pre-draft, etc. Contentious character, but hard to deny his focus.
There is one great story of him calling in a trainer to work with him after midnight. They take a break, the trainer understanding they were done for now and going home. Trainer came back in the morning for team training and made smalltalk with Kobe about hopefully he had had a good rest after their workout. Kobe was confused. He'd been there all night training and hadn't gone home.
About the ad hominem, saying something sounds like an excuse isn't addressing the argument made. If OP disagrees with the argument, he's welcome to make arguments that address my own.
> That;s a tough one. get out of the box no1. REALLY out of the box. Abandon every social norm, esp those closest to you. Then look at the world with objective eyes. Look what is the thing to do? Every entrepreneur I know (I know Steve Jobs, and he was out of the box) went out of the box. If you can't go work for someone else.
Yeah the older I get the more it becomes clear that there's inherent conflict between following social norms (developing a cushy social life) and achieving something big. Like with being a startup founder I think almost all have to go through intense anti-social periods, admittedly I judge founders as being average or worse if they don't seem to have some anti social or obsessive streak to them.
Kobe is a cool example too, a guy who had a relatively bizarre social life for an NBA player, with a manic obsession about work and improvement. I think he even said "Friends come and go, but banners stay forever." Extreme, but hits on a deeper truth about what all it takes to make it big.