Ask HN: I want to bootstrap a business. What books should I read?

Posted by microman on Sunday August 30, 2015 @05:58AM
from the ask-hn dept.

I'm a programmer who want to start a business (app or service). I have a potential partner to work with. I want to bootstrap. What books should I read?

( 3 comments | 4 points | on HN )

Re:Ask HN: I want to bootstrap a business. What books should... by gavine on Sunday August 30, 2015 @08:08AM (#10143101)

Since you're a programmer I think you'll like 'Hooked' by Nir Eyal (with Ryan Hoover) about building habit-forming products. It's very accessible, actionable and basically compressed my 4-year UX design college education into a couple hundred pages.

@cdvonstinkpot great suggestion! Huge fan of Seth Godin.

[ Parent | on HN ]

Re:Ask HN: I want to bootstrap a business. What books should... by davismwfl on Sunday August 30, 2015 @09:38AM (#10143252)

Crossing the Chasm, 3rd Edition. It really is a good book and helps people that are new to marketing and product development to understand the product adoption and how it differs at different times etc. They keep updating it which is another reason I like it.

[ Parent | on HN ]

Re:Ask HN: I want to bootstrap a business. What books should... by cdvonstinkpot on Sunday August 30, 2015 @07:25AM (#10143014)

Seth Godin: "Purple Cow" & "All Marketers Are Liars"

[ Parent | on HN ]