Or they could be cheaters who are lying to their SOs.
Regardless, we the general public have no horse in this race. We haven't been asked by the person's SO to find this out, the people in question are not public figures, and we have no knowledge of the specifics of their situation.
Or person A is in a sexless but loving marriage with person B. They have kids, and don't want to get divorced because they love each other, but person B is just done with sex. Is it worse for person A to cheat on person B than it is for the two to get divorced, upending the family structure and ruining them financially?
We could debate that endlessly, but the fact remains is its none of our business what's going on with the Ashley Madison people, nor is it our place to decide what's best for the partners of Ashley Madison customers.
Would you say it "comes with the territory" when someone's drug habit is leaked on the Internet? Or their private emails?
I sympathize with couples who have a consensual kink however and are now caught in the middle of it. Though I doubt it's anywhere near a major portion of the userbase, they are very unfortunate collateral here. Kind of U.S. govt informers who were revealed by Assange's cablegate (which majority here is positive about), but sans grave threat to their life.
I don't have sympathy for people who make their SOs an unconsenting part of three-way sexual relationship, and yes they are never an excuse short. All people are positive about their self image, and rationalizations of abhorrent actions are a natural consequence.
Do you have sympathy for people whose three-way sexual relationships are unconsentingly made public?
It's amazingly easy to label people 'collateral damage' when those people are not you.
In any case, this leak makes no distinction between people who are doing wrong and people who aren't, and it hurts all of them. Since when was it ok to smear a million people who weren't doing anything wrong, just to blow up the lives of other people who were?
There is also, as the top-level parent comment suggests, the point that adultery is more or less celebrated in much of popular culture. The mixture of hypocrisy and schadenfreude is obnoxious.
The case that isn't being made is that you should be able to tell Jane about Joe in a private way. That's called discretion. And besides being the better part of valor, it is part of being a wise person.
The people who are OK with this leak should ask themselves if someone should be able to tell a wife about her cheating husband without worrying about hacking and leaks. Or even government dragnets (maybe it's a drug problem, which could be illegal).
If we make people think twice about talking to each other, there are many cases where we make them think twice about helping each other.
It stops being a private matter when it trespasses into other people's life.