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Re:Google Creates Alphabet, but Runs into BMW by edpichler on Tuesday August 11, 2015 @03:40PM (#10043775)
Regarding of company domain names, I respectably disagree with Paul,and I agree with Ev http://evhead.com/2011/06/five-reasons-domains-are-less-impo...

Maybe I'm wrong, and it's most easy to "my mind" accept Ev idea.

Re:Google Creates Alphabet, but Runs into BMW by fecak on Tuesday August 11, 2015 @04:40PM (#10044234)
In this case, the argument is easily made that a domain name is even less important because the company in question is Google itself.