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Re:Google Creates Alphabet, but Runs into BMW by fecak on Tuesday August 11, 2015 @02:36PM (#10043376)
Timely considering PG's post earlier in the week http://paulgraham.com/name.html
Re:Google Creates Alphabet, but Runs into BMW by molecule on Tuesday August 11, 2015 @02:39PM (#10043396)
> Unless you're so big that your reputation precedes you...
Re:Google Creates Alphabet, but Runs into BMW by fecak on Tuesday August 11, 2015 @02:46PM (#10043441)
Agreed that nobody is going to think Google is a marginal company. IANAL, but I'd think it's a bit odd that nobody from Google would contact BMW (as BMW spokesperson said in article). An announcement this big concerning two large companies doesn't seem a situation where you'd ask forgiveness rather than permission.
Re:Google Creates Alphabet, but Runs into BMW by icebraining on Tuesday August 11, 2015 @03:08PM (#10043578)
Permission/forgiveness for what?
Re:Google Creates Alphabet, but Runs into BMW by fecak on Tuesday August 11, 2015 @03:23PM (#10043667)
There's a fairly common saying about it being preferable to "beg forgiveness" than to "ask permission". In this case, I was referring to Google possibly mentioning to BMW their intent to use the Alphabet name.
Re:Google Creates Alphabet, but Runs into BMW by edpichler on Tuesday August 11, 2015 @03:40PM (#10043775)
Regarding of company domain names, I respectably disagree with Paul,and I agree with Ev http://evhead.com/2011/06/five-reasons-domains-are-less-impo...

Maybe I'm wrong, and it's most easy to "my mind" accept Ev idea.

Re:Google Creates Alphabet, but Runs into BMW by fecak on Tuesday August 11, 2015 @04:40PM (#10044234)
In this case, the argument is easily made that a domain name is even less important because the company in question is Google itself.