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A comment on Google Creates Alphabet, but Runs into BMW.

Re:Google Creates Alphabet, but Runs into BMW by dragonwriter on Tuesday August 11, 2015 @02:53PM (#10043486)
Runs into in what way?

Sure, BMW owns alphabet.com -- Alphabet, Inc., uses abc.xyz, and probably doesn't care about alphabet.com. They aren't a consumer-facing entity, all the consumer facing entities are presumably going to be subsidiaries with their own names and identities.

And, sure, BMW has a trademark on Alphabet in particular domains. Again, Alphabet, Inc., is a parent entity, its quite likely the subsidiaries will all be doing business under their own names, not using "Alphabet" as a trademark in a way that would conflict with BMW's trademark.

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Re:Google Creates Alphabet, but Runs into BMW by andrepd on Tuesday August 11, 2015 @03:29PM (#10043695)
Runs into in the sense that the first website people will type when trying to access the website of Google's Alphabet is surely alphabet.com.
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Re:Google Creates Alphabet, but Runs into BMW by ocb on Tuesday August 11, 2015 @03:50PM (#10043841)
all those people scrambling to visit a holding company's website ;)
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Re:Google Creates Alphabet, but Runs into BMW by deelowe on Tuesday August 11, 2015 @04:28PM (#10044140)
Why would people be accessing the proposed alphabet.com? There's not going to be any consumer related stuff there. In fact, I'd be surprised if abc.xyz will change much.
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Re:Google Creates Alphabet, but Runs into BMW by andrepd on Tuesday August 11, 2015 @05:48PM (#10044627)
Yes, I know that. But I can see where the "problem" resides, even if it's not actually a problem at all :)
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Re:Google Creates Alphabet, but Runs into BMW by deelowe on Wednesday August 12, 2015 @12:16AM (#10045981)
I think the point of the name is to be as common and forgettable as possible. Alphabet isn't going to be some huge brand or anything. It's literally just a holding company for the major bands (former) Google wants to see flourish on their own.
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Re:Google Creates Alphabet, but Runs into BMW by xiaoma on Tuesday August 11, 2015 @05:05PM (#10044383)
If they could just get enough google juice, the domain name wouldn't matter so much.
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Re:Google Creates Alphabet, but Runs into BMW by FireBeyond on Tuesday August 11, 2015 @04:28PM (#10044138)
Like Self-Driving Cars, perhaps?
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