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A comment on Google Creates Alphabet, but Runs into BMW. Parent comment

Re:Google Creates Alphabet, but Runs into BMW by andrepd on Tuesday August 11, 2015 @05:48PM (#10044627)
Yes, I know that. But I can see where the "problem" resides, even if it's not actually a problem at all :)
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Re:Google Creates Alphabet, but Runs into BMW by deelowe on Wednesday August 12, 2015 @12:16AM (#10045981)
I think the point of the name is to be as common and forgettable as possible. Alphabet isn't going to be some huge brand or anything. It's literally just a holding company for the major bands (former) Google wants to see flourish on their own.
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