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A comment on Google Creates Alphabet, but Runs into BMW.

Re:Google Creates Alphabet, but Runs into BMW by rco8786 on Tuesday August 11, 2015 @02:45PM (#10043434)
Seems like a non-issue. They did no research ahead of time regarding alphabet.com/@alphabet handles... this would indicate that they are not that concerned about the visibility/branding of the holding company, which stands to reason.

It's not like they didn't think about these things when they were naming, they just don't care.

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Re:Google Creates Alphabet, but Runs into BMW by DarkTree on Tuesday August 11, 2015 @03:15PM (#10043621)
Yeah, to imply that the leaders of a massively successful company didn't think to look into naming issues is extremely naive or grasping for news straws at best.
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Re:Google Creates Alphabet, but Runs into BMW by kraig on Tuesday August 11, 2015 @03:27PM (#10043683)
In a way they may have not or they would have confirmed that BMW wouldn't have an issue with it.
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Re:Google Creates Alphabet, but Runs into BMW by tobyjsullivan on Tuesday August 11, 2015 @03:44PM (#10043806)
It's not up to BMW. It's up to trademark law. And trademark law is quite well established in this context that there's no issue.
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Re:Google Creates Alphabet, but Runs into BMW by seanalltogether on Tuesday August 11, 2015 @03:28PM (#10043688)
Exactly, holding companies do not need to worry about their marketing. http://www.berkshirehathaway.com/
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Re:Google Creates Alphabet, but Runs into BMW by haberman on Tuesday August 11, 2015 @05:23PM (#10044494)
Wow, that web page is amazing. It's straight out of the 90s but it also has a Geico ad on it, which I cannot fathom why they would possibly need or want that.
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Re:Google Creates Alphabet, but Runs into BMW by wahsd on Tuesday August 11, 2015 @05:25PM (#10044508)
Geico is a BH owned company
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