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Re:Google Creates Alphabet, but Runs into BMW by kraig on Tuesday August 11, 2015 @03:27PM (#10043683)
In a way they may have not or they would have confirmed that BMW wouldn't have an issue with it.
Re:Google Creates Alphabet, but Runs into BMW by tobyjsullivan on Tuesday August 11, 2015 @03:44PM (#10043806)
It's not up to BMW. It's up to trademark law. And trademark law is quite well established in this context that there's no issue.