Re:Google Creates Alphabet, but Runs into BMW
by Zigurd on Tuesday August 11, 2015 @02:41PM
(#10043412)
Good thing one of them is a car company...
Re:Google Creates Alphabet, but Runs into BMW
by kyrra on Tuesday August 11, 2015 @02:47PM
(#10043443)
But Alphabet is a holding company of sorts. I don't think we'll be seeing "Alphabet self driving cars". Google's efforts on self driving cars will probably continue to be branded under Google or will get its own branding name.
Re:Google Creates Alphabet, but Runs into BMW
by jonlucc on Tuesday August 11, 2015 @03:14PM
(#10043613)
But wouldn't Alphabet's cars be called something else?
Re:Google Creates Alphabet, but Runs into BMW
by stephengillie on Tuesday August 11, 2015 @04:29PM
(#10044157)
To which holding company named "Alphabet" are you referring? Google's or BMW's?
Re:Google Creates Alphabet, but Runs into BMW
by jonlucc on Tuesday August 11, 2015 @07:47PM
(#10045132)
Both, but I meant Google's Alphabet's cars.
Re:Google Creates Alphabet, but Runs into BMW
by nemo on Tuesday August 11, 2015 @02:46PM
(#10043440)
BMW noticed Google's pushing into the (self-driving) car business. That's what their trademark complaint's based on.
Re:Google Creates Alphabet, but Runs into BMW
by dragonwriter on Tuesday August 11, 2015 @02:56PM
(#10043501)
> BMW noticed Google's pushing into the (self-driving) car business.
Kind of hard not to.
> That's what their trademark complaint's based on.
BMW hasn't filed a trademark complaint. They haven't even indicated that they think that there is a violation. They have said they are looking into whether any infringement has taken place, which is many miles short of having a complaint.
Re:Google Creates Alphabet, but Runs into BMW
by rahulravu96 on Tuesday August 11, 2015 @02:51PM
(#10043465)
its BMW ... not a patent troll ..
---
...the Internet domain alphabet.com, as well as the trademark Alphabet, already belonged to someone else — namely, the German automaker BMW. And if they had dialed BMW headquarters in Munich, they would have discovered something else: BMW does not want to sell.
Well that's embarrassing. Good thing they launched with abc.xyz.
But wait...
Just because one company uses a name does not mean another company cannot use it. Trademark infringement occurs if another company’s use could create confusion with consumers, according to the United States Patent and Trademark Office.