I didn't ignore PG's argument at all. My point is how can there be any perceived weakness when the thing in which we're calling a weakness doesn't exist to most users?

When I, admittedly anecdotally, poll people I've met who were practically born after the Internet started, almost none of them even type in .com and a few didn't even know what that was. I'm convinced this sentiment is going to become more common especially with so many squatters on .com domains it's almost impossible to have a good company domain name anymore without spending stupid money to get it. Yet you can get the same name with a different TLD for cheap and you show up at the top of search results.

I'd love to see more search engines or maybe even a decentralized search infrastructure to help facilitate this but that's pretty difficult.