xwalltime
If anyone is willing to make a big case out of this then you can use that media attention to grow your application's user base. This has potential for easy free advertisement through media controversy.
After you have gotten enough free advertisement, go forward with this recommendation of changing your branding.
If everyone could see this decision and easily move over their apps to 1 of 20 other iOS app markets then it might be reasonable for Apple to have self-determined restrictions in place.
Also, why is Apple making a political statement that doctors should not prescribe Retalin or Adderall ?
It doesn't seem like Apple's place to be making judgements on what medicines are good or bad.
Would Apple ban an app called NyQuil that puts your computer to sleep when it gets hot?