xper01
Viral launch page secrets
I'm the co-founder of a social startup and we're now building out our launch page. When complete, our launch page will contain a composition of imagery and video. Visitors that signing up will get (1) early access to our beta application and (2) the opportunity to claim their username on our platform after referring 5 friends. They will easily be able to share the page with friends via email,...
YC Applicants in San Francisco: Want to meet up?
YC Applicants or YC Backed Startups: Anyone in or near San Francisco want to meetup to share experiences? I propose meeting up at Coffeebar in San Francisco at 3pm on Saturday, 11/15. Please shoot me an email to let me know if you can make it (see about.me page on profile).
Re:Ask HN: YC applicants, who's up for a morale-boosting meetup/hangout?
on Thursday November 15, 2012 @02:14AM (#4787567)
Great idea!
Anyone in San Francisco or Berkeley want to meetup?
I propose meeting up at Coffeebar in San Francisco at 3pm on Saturday, 11/15. If you can make it, please shoot me an email (see profile).
Re:Traditional Marketing is Dead. What's Next?
on Tuesday October 23, 2012 @01:43PM (#4689204)
Thanks all for the great comments.
Ohashi,
I'm responding to your questions inline below:
a) how should they run campaigns? The goal of marketing is to give someone a favorable impression, get someone to remember, and eventually take action (usually by purchasing something). What leading edge companies are now doing, Apple is a good example, is getting "closer" to consumers...seeking to intellectually, physically, and emotionally engage them. The best way to do this is through experiential marketing because you are more involved physically and mentally than with other marketing techniques. I'm co-founder of a startup in the space, but if you're interested shoot me an email and I'll connect you with folks who have been providing experiential marketing solutions to Fortune 500 companies for the last 20 years and can provide you with information on the process of developing experiential marketing campaigns (ex. http://www.blazinstar.co.uk/).
b) examples of well run campaigns on facebook? Although I wouldn't call it traditional, facebook uses ads which i believe is an outdated marketing technique. This is why we are creating our own platform.
Thanks again for the comment.