woohoo

The Imposter - maybe not inspiring but an amazing documentary.

Nobody else read this as a joke? I read it as a joke (and a slightly racist one at that).

I second "Getting to Yes" - love that one.

Neat app! So this is specifically trying to measure a customer's satisfaction with your customer service (not their satisfaction with a specific product or the sales process for example)? If you were trying to measure those other things, I wonder how this tool would handle it? And how do you make sure the results are focused on the customer service (rather than the other stuff)? In my experience with measuring customer satisfaction, folks can be very happy with the quality of service they receive but absolutely loathe the product or the process they had to go through to purchase it and then ultimately give you a low score on "Would you recommend this company?"

I think this is an OK list of tactics but figuring out what works for your market and your offering and your target customers is where the magic really happens.

What matters is who your prospects position you against. If they are evaluating your offering versus another you have to position against that. Unless your prospects are comparing you to another startup, why would you? And just because you are both in the same market space does NOT mean you should necessarily partner in my opinion.

This is an interesting story and I think the guys did a great job on PR but PR is not the end game here. How are you going to get women to sign up? And paying women to be "virtual girlfriends" doesn't count (or at least that's a different business).