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Waaaahhh, somebody used a new term to describe tried and true marketing activities to make them sound new/sexy/novel.

People reapply the same concepts and ideas, but with new terminology all the time. It's good marketing :)

Now, I must get back to word sculpting...

Wait, this isn't a fake Onion headline?

I wonder if Tynan would be as gung ho about working on cruise ships if he didn't happen to be launching a cruise deal aggregator site