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all they're offering is a free coffee and donut?!
Yes, it looks like only 2.3% of startups compared their tool against competitors. Seems like a big missed opportunity!
What's most common these days for pricing pages? This article looked at the pricing pages from 998 startups:

78.3% of startups = had a free trial, with 14-days being most popular

93.8% of startups = no credit card required upfront

3 plans = most popular (41.4% of startups)