tswartz
I started this newsletter almost two years ago a side project. I’m fascinated by how products evolve to meet the needs of their customers. So much of startup and tech culture is focused on celebrating launch day. We often forget about all of the hard work that goes into iterating the product after launch to find the proverbial product market fit and sustainable growth. The year following a launch is usually quite challenging, and most products don’t go gangbusters with exponential growth. Instead there are countless tweaks, features developed then abandoned, marketing techniques tested, and long nights spent stressed about the future.
This newsletter is dedicated to that first year.
I've done 31 interviews and have some good ones lined up for the start of 2023. Hope you find them useful. You can read the full archive here: https://www.readoneyearwiser.com/posts
I decided to start the newsletter because so much of startup and tech culture is focused on celebrating launch day, but the hard part comes after launch!
Let me know what you think.
One Year Wiser – interviews with founders one year after their product launch
Jesse Pujji on what he's learned from launching four companies in the past year
One year post launch: An interview with a first time founder about the past year
Five insights from 19 interviews with founders one year after their launch
Interview w Nathan Latka: Helping companies get cash w / o giving up board seats
For my newsletter, I recently spoke to Phil Libin about his video startup, mmhmm. Let me know what you think.
Phil Libin, co-founder of Evernote on his latest startup and their 4yr strategy
Head of Inclusive Product at Pinterest gives a glimpse into how they work
Some good insights on being a founder, but I especially liked when he walked me through how they realized that the first iteration of the product wasn’t the best one and how after their virtual career fair concept went viral they only had 3 weeks to put the event together.
Fairstream founder: the pivot after our virtual career fair concept went viral
OpenPhone founder on YC and their post launch product changes to drive growth
Side Projects, a New Job, and the Holidays Don’t Mix
One Month Down: Four Apps and Eleven Months to Go
Why I’m Building Four Apps in One Year and What I’ve Learned from My First Two
One thing you may want to try out in the early days to make it look like there is more activity is to create a bunch of different logins for yourself and friends. Reddit had a super admin tool that allowed them to select from a "user" dropdown anytime the founders wanted to post a comment. That way it appeared there was a lot more dialog and activity.
One bit of feedback. I found it very challenging to scroll down you landing page (Chrome on Macbook). The page doesn't scroll at first and then quickly jumps to the next section, but then it kept going and was really sensitive. Then it was challenging to scroll back up to the next section.
How We Created and Launched Stylepill in Less Than 12 Hours and Got to #1 on PH
>The format of both descriptions is the same: “You do X and Y happens.” X is the input and Y is the output. This input-output pair matches our intuition about how software works. Simplifying the product as a straightforward input and desirable output creates the sense that it’s an ingenious idea.
I think it's important to have a simple product and using a feature to explain it makes sense. However, this brought to mind the sales and marketing idea that it's better to sell benefits, not features. I'm not sure where I sit on which approach is better, I suppose they each have their purpose. I definitely find myself pitching my side projects based on the feature, not the benefit :)
Sleeping Through the Night Is a Relatively New Invention
Pinterest Acquires Biz Stone's Company, Jelly
However, I've found that when people all have different hours (especially over different timezones) it's difficult for the one-off meetings when something needs to be hashed out in person or skype. I suppose this problem may actually be a side effect of our office having strict working hours so we don't know how to operate on the days when most of the office is remote and working on different hours. Companies like 37Signals have clearly figured out how to build a collaborative and productive company across multiple timezones.
Kudos to Lee Duck-hee changing the sport.
>>People who were born deaf or hard of hearing may have a stronger sense of intuition in general, and tend to see subtle clues in a person’s face or body language better than people with normal hearing,” Stringer said. “They are more visual, because when one sense is compromised, other senses are heightened to compensate. If my hypothesis is correct, people who are deaf or hard of hearing may have an advantage in tennis because they can pick up visual cues faster and better as to their opponent’s plans, and may have better reflexes because they see things sooner.