trillf0rd
The average American diet has changed dramatically in the last century with the growth of the restaurant and food processing industry. Exercise participation has actually increased substantially in the last 20 years (https://www.cdc.gov/nchs/data/hus/2015/057.pdf) in the same time period obesity has soared.
Energy balance being responsible for weight gain is too readily used by the food processing industry in an effort to shift away blame for this epidemic.
A few instances: http://www.motherjones.com/politics/2015/12/obesity-exercise... http://www.cbsnews.com/news/good-news-pepsicos-indra-nooyi-s... http://blogs.plos.org/speakingofmedicine/2012/07/05/is-obesi... https://therussells.crossfit.com/2015/09/23/transparency-coc...
It's no doubt an interesting study and makes me question recommendations to consume oils. Still, based on current scientific evidence, there is good reason to be cautious about consuming more butter / saturated fats as is being advocated in numerous comments on this thread. As a reminder to those reading, there is strong evidence to supports nuts are a much better source of fat for health than both oils and saturated fat. Here's a meta-analysis of two cohort studies of 110,000+ that found nut consumption is inversely associated with total and cause-specific mortality (http://www.nejm.org/doi/full/10.1056/NEJMoa1307352).
If you look at the larger body of evidence beyond this study, there are major reasons why institutional wisdom continues to advocate for the consumption of mono and polyunsaturated fats over saturated fat. For example, a larger 2016 cohort study of 115,000+ participants concluded high dietary intakes of saturated fat are associated with an increased risk of coronary heart disease (http://www.bmj.com/content/355/bmj.i5796).
Eating healthier is all about what categories of food replace current calories. If similar studies continue to show vegetable oil consumption is not protective against heart disease, it will probably make more sense to advocate replacing vegetable oil calories with fatty nuts and avocados that are much more nutritiously dense than oils (my preference for where to get fats). To jump to the conclusion we should all eat more butter based on this one study of n=9,423, however, is bad logic.