ten4backdoor

Glad to see some books on behavioral economics in here, as that's the only true way to understand what factors contribute to our decision to (or not to) purchase. Some good reads I haven't heard of before... although Tony Robbins? Seriously? I would remove that book for the sake of your credibility.

Some good ones there, I especially like 'micro-manage yourself,' but I don't agree with stop multitasking. I know recent research shows that it can lower IQ but I've never had a problem with multitasking.

You obviously didn't read this part:

"While this strategy worked for CDBaby, there are some businesses and situations where the "more time with customers" approach won't work.

Some services rely on solving problems immediately. Ecommerce merchants need to figure out when they can spend time with customers and when to act quick. If a customer is calling with a complaint about service or product, you need to gauge their disposition and act accordingly. But if a potential customer is inquiring about product features, shipping rates, or something of that nature, you have a great chance to give them their answer and also build a positive relationship with that person. Like the case study above proves, service should never be "rushed, ignored, and poorly diagnosed."

I think over the next few years, marketing will be a science.

Fields like behaioral psychology (isn't it spelled 'behavioural' ?), behavioural economics, neuroeconomics, etc, will increasingly dictate how businesses market to consumers. FMRI machines cost less and schools / companies can now do their own research on non-medical things.

Total badass. A few months ago I saw a gallery of screenshots taken from 'wayback machine' of a whole bunch of old websites. Netflix, Dell, and Apple look COMPLETELY different. What's surprising (or maybe not) is that Amazon 7 years ago looks almost exactly the same. Thanks for sharing the Dole / Kemp campaign site - brings back fond memories. Heres's the gallery if you're interested... http://www.shopify.com/blog/6464492-the-ecommerce-graveyard-...