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- Based on your targeting concerns where we failed to adequately meet your request (geo, site, budget), I'm going to assume you tried to purchase advertising through our self-serve option. We offer self-serve specifically for advertisers who want to work with budgets below our minimum of $5,000 per month. In doing so, we hope to allow clients who still want to target our users an option while preventing our salespeople from burning out or being unable to provide an excellent advertising experience due to an excessive client load. Please remember: the long-term success of the Ad Sales team is reliant on the success of our clients and their ability to interact with Stack Overflow users in the smartest, most mutually-beneficial way possible. That takes time.
- Targeting via our self-serve option is limited to global run-of-site. This means ALL tags and ALL countries. Any advertiser looking to reach specifics types of users-- mobile, web dev, cloud-- will see better results working with a sales rep and spending that $5,000 minimum, as impression volumes will be too low to make a real, measurable impact through self-serve. We see greater success for self-serve clients with (a) products that benefit ALL developers and/or (b) products related to some of our larger tags on the site, front-end tags for instance, as the largest volume of impressions go to the largest tags when targeting run-of-site.
- Self-serve is currently limited to sites that have a large impression volume, ie: Stack Overflow and Super User. We don't currently offer any advertising on many Stack Exchange sites, and SoftwareRecs is one of them, unfortunately.
- If you can share the interaction with our team with me, I'm happy to look into it and make steps to speak with the entire team to ensure we're doing everything we can to have your experience with us be a positive one. If you're so inclined, send an email to [email protected] or to reach me directly, [email protected].