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- Google will send you a router to intercept your entire household's internet traffic on all devices with a browser (https://support.google.com/audiencemeasurement/answer/757439...)

- Google will send you a device that listens 24/7 to audio in the room to figure out what you are watching on TV and listening to (https://support.google.com/audiencemeasurement/answer/757476...)

- Google's project includes tracking of desktop and laptop internet activity via a browser extension that can basically read literally anything you do online (https://support.google.com/audiencemeasurement/answer/757448...)

This isn't just trying to figure out what new up-and-coming apps are going to be the next big thing, this is Google building out very far-reaching profiles of your entire household, in return for some gift cards. This is signing away your family's entire digital life (and a significant part of anyone they interact with in a browser).

Looks like Google even sends people routers to intercept ALL their traffic, and has special devices to constantly listen to their TV to analyze what people are watching. Yuck.

TechCrunch at least caught on.

And on top of that all of those from other companies doing the exact same thing for data gathering.