sergioschuler

  Location: Calgary, AB, Canada
  Remote: yes
  Willing to relocate: for the right opp
  Technologies: I am a product person with 12+ years of product management experience, 6 as a product leader
  Résumé/CV: https://www.linkedin.com/in/sergioschuler/
  Email: [email protected]

It's both magical and infuriating.

My conclusion is that non-technical people CAN build simple prototypes, websites and internal tools, but would struggle to build production-grade products without any technical expertise. Think of current AI as a junior dev with outstanding syntax knowledge but terrible judgment.

Here are some things I learned in the last 3 months that seem to work well:

1. Treat it like a software development intern (write PRDs, user stories, acceptance criteria)

2. Work in tiny increments—big changes confuse the hell out of it

3. Use the "Uncle Bob" persona for cleaner architecture

4. Always refactor when prompted (but test before/after)

5. Don't be afraid to revert and start over—code is now the cheap part

Insight about the future of product: When writing code becomes cheap, many experiments that would've been discarded can now be released. We're transitioning from discovery-heavy processes to rapid iteration in production. Engineers won't vanish—they'll take on more PM responsibilities. And PMs/UXers need to learn some engineering to ship independently too.

The best advice I can give you: if you're a product person still sitting on the sidelines, what are you waiting for? Start building.

Remote: Yes (preferred)

Willing to relocate: No

Résumé/CV: https://www.linkedin.com/in/sergioschuler Email: s[at]producleadership.io

I am a product leader with 12 years experience in consumer facing products, both B2C and B2B. The ideal company for me is ambitious, data driven, >100 employees and growing or almost entering the growth stage.

It presents a clear vision of a society without government

It gave me a new respect for entrepreneurs.

I am building something very simple on the side (libertarian tshirts, since the idea is growing here in Brazil) and I still crave to solve problems.

A lot of non-tech co-founders exist and they succeed, so certainly not absurd.

(This is hypothetical, but not so much: I understand a bit of tech and even so I don't have so much clue on how to judge a developer besides what he shows me he had done).

What I want to say is that SEO is important, but not more important than finding the pain and the product.

It is like saying a given business which sells through the phone is about phones. Phones are just a way of doing it.