Why I Moved From AdRoll to Perfect Audience
This week, I decided to move our ad retargeting business from AdRoll to Perfect Audience for a number of reasons, which I will explain:1) Better Results A few weeks ago, I wrote a post describing the differences between AdRoll and Perfect Audience in terms of performance. Both performed well, but PA performed better, and for less cost.2) Clearer Billing Practices One thing that frustrated me...