Ask HN: What happened to Kite?
Aside from securities concerns from a few, Kite seemed like a really promising tool that I'd love to include into my workflow. Their blog and Twitter both seem abandoned. Is something still coming?
The opportunity is to convince more people that cycling is a legitimate option for a large group of people. Infrastructure investment instills confidence and further education for both cyclists and drivers help to manage that risk.
Whilst cycling in the snow might not be your cup of tea, there's a cohort of people who could consider it as a net positive to get from A to B, exercise and put less wear into the road. And we need to support those people.
The truth is that very few people want to watch an ad. But if there's a strong enough value exchange with the consumer, they will. Just make effective content that's emotive, funny or offers utility.
Creatively, the impact of this is clients wanting ALL the messaging in the first three seconds of video content, which often causes the consumer to skip the rest of the content anyway.
As an Australian, it baffles me that we're trying to grow cotton and rice in the desert. I personally don't believe that farmers who make poor business decisions should be consistently bailed out by the government. I'd rather we pay for research into drought resistant crops, growing the right produce in the right climates, and failing that, retraining farmers and agri workers into new industries like solar. Lots of sun, not much water.
An art director and copywriter sat in a room together over two days and came up with lots of different ideas to generate PR for Mr. Robot. They presented the ideas to a creative director, who went through the work and picked the one he felt was most suitable. They presented it to the client, who supported the idea.
There would have been some line of communication from the creative agency, whoever owns Mr Robot, a media/PR agency and Mozilla. The idea was bought by the client, had the agency liaise with media/PR, got in touch with Mozilla with an undisclosed donation and the add-on was coded.
Also, you need to take anything the UK government says with a grain of salt. Once upon a time, what looked like a promise to invest 350M into the NHS after Brexit appeared to be nothing but a political ploy.
https://www.theguardian.com/politics/2016/sep/10/brexit-camp...
Aside from securities concerns from a few, Kite seemed like a really promising tool that I'd love to include into my workflow. Their blog and Twitter both seem abandoned. Is something still coming?