The Rise Of Mobile Shopping & The Future Of Retail
http://blog.wearepopup.com/post/43391477385
There are an increasing number of retailers seeking to enhance engagement, from Levi’s Craft Of Music campaign, to Westfield’s Future Fashion events, exciting fashion start-ups like TheEdit @wearetheco and the Vogue-sponsored Fashion Night Out across London’s West End. Even pure-play online retailers like Capital One or eBay are increasingly experimenting with physical spaces and pop-ups to...