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I have an online equity calculator tool for the founders of early-stage, bootstrapped companies. What are some good ways to target this audience?
Your share of the equity should be based on your share of the bets.
Think about it. This is the only logical solution. Why should you ever get a percentage that is less than your share of the bets??
Your 1% is a made up number that represents nothing. On day one 1% is way to much because you've done nothing. On day 435 it's probably not enough.
To calculate how much you should have use the Slicing Pie retrofit calculator: https://slicingpie.com/slicing-pie-retrofitforecast-guide/
You don't have to get screwed.
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A new book by the marketoonist. Nicely done
Nice summaries of dynamic equity splits
Your employee is betting 30% of his market salary.
You, the original founder, are betting part or all of your market salary plus cash to pay the 70% of the first employee's salary and anything else you have bought.
Later you will add more people and they will place bets too.
You have no idea how long the betting will last and how much will be bet until the company breakseven or raises a Series A round.
At that point you will be able to see how much each person bet.
Their equity should be based on their bets.
For example. If you and I start a company and we each bet $100,000 (in various forms) before we reach breakeven we each deserve 50% of the equity. However, if you bet $300,000 and I only bet $100,000, you should get 75% and I should get 25%.
Anything else isn't fair.
This is the essence of the Slicing Pie model (www.slicingpie.com). The Slicing Pie model uses the fair market value of a participant's contribution to not only determine a fair equity split, but also a fair buyout (if any) when someone leaves the company.
Traditionally, equity splits have been based on rules of thumb, industry averages, negotiations or guesses about the value of the company and a person's promised contributions.
Traditional splits are always wrong.
Slicing Pie is used all over the world.
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The Slicing Pie model ensures that each person on the team has exactly what they deserve to have. This would avoid unfair splits at the end that would need to be readjusted.
Here is an article about how it works: http://www.slicingpie.com/how-to-use-a-dynamic-equity-split-...
The problem Andrew is trying to solve, I think, is the core problem with fixed equity splits that give certain people an unfair share. The Slicing Pie model allocates equity fairly so no one person would have a disproportionate amount unless they made disproportionate contributions.
If you used this model with a traditional fixed split you would spread out the wealth a bit. If you used it with the Slicing Pie model you would be breaking a perfectly fair split.