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From the NYTimes article:

What was unexpected was that many of the men who sat long hours and developed heart problems also exercised. Quite a few of them said they did so regularly and led active lifestyles. The men worked out, then sat in cars and in front of televisions for hours, and their risk of heart disease soared, despite the exercise. Their workouts did not counteract the ill effects of sitting.

From the journal abstract:

In addition, high levels of physical activity were related to notably lower rates of CVD death even in the presence of high levels of sedentary behavior.

If anybody wants to look at the article, I have access to the paper.

It was 8 in a row for the 2010 World Cup which would lead to the odds being 0.5^8 or 0.39%.