peeplaja

Hi HN community I’m Peep, founder at Wynter (bootstrapped). Long-time reader, first-time posting a product.

360 view: get feedback on your website copy / marketing from the people you’re trying to market to.

You probably collect and analyze almost every imaginable metric, but how do you know your messaging is working? The symptoms of ineffective messaging aren’t easy to spot.

When people read your website, do they get it? Do they want it? Are they nodding their heads or rolling their eyes?

Our tools tells you. We have real people - lookalike audiences of your actual customers - looking at your website, and answering questions about what they’re reading.

Essentially we’re a B2B panel company. We have a panel of people in our database, and we know many things about them: their title, industry, company size, etc. Like software developers at SaaS companies or product people at ecommerce.

On our platform, you can request people representing your target audience, and get feedback on your marketing/sales pitch.

Get data, optimize, write clearer / more interesting copy, convert more customers.

Thanks for any and all feedback!

You need to be different in a way that's meaningful to the customer. "Most environmentally sensitive email marketing software" is likely not gonna land, even though you'd be the only one doing that.

If you address my pain, solve for my particular use case that nobody else is addressing, I might choose you. But if you're just like Mailchimp (that Im familiar with), I'll go with Mailchimp.

Author here. I spent the last winter studying differentiation - reading every book on the topic I could find (surprisingly little has been written about it), discussing it with people, thinking about it constantly.

The article is a summary of this work. Happy to answer any questions.

Got mostly irrelevant content to my keywords. Need to ask for better inputs to generate better outputs.

Not true at all. I've been running my blog on WP since 2011, doing over 100k monthly readers since 2012. Not a since hack incident. It's the world's biggest CMS, its security has come a long way since the early days.

Wordpress has a powerful ecosystem, great usability, and it's free. Hard to beat.

I'm playing with Webflow for one of my other sites. Content editing capabilities and large scale content management is lightyears behind Wordpress still.

SaaS platforms for it are https://teachable.com and https://www.thinkific.com

That's only for full screen takeover popups - and only for search engine traffic

A/A testing is a waste of precious testing time https://plus.google.com/105925791633746539648/posts/EhFuZ6Fh...

Here's an article on how to do conversion optimization with little to no traffic http://conversionxl.com/how-to-do-conversion-optimization-wi...

If your A/B testing is about color schemes and buzzword order, you're doing it wrong. Random spaghetti testing is a surefire way to waste your time.

“Green vs orange” is not the essence of A/B testing. It’s about understanding the target audience. This starts with research, and your hypotheses are validated with split testing. Doing research and analysis can be tedious and it’s definitely hard work, but it’s something you need to do.

Serious gains in conversions don’t come from psychological trickery, but from analyzing what your customers really need, the language that resonates with them and how they want to buy it. It’s about relevancy and perceived value of the total offer.

Unless you have the ability to foresee the future, it's impossible to know in advance which language, content and layout will resonate the best with your target audience.

While it's eye candy, it doesn't really add any value over GA custom dashboards, and shows mostly vanity metrics.

He used to evangelize Microsoft because he worked for them. Now he's paid by Rackspace - so his enthusiasm is not bought here.

Awesome story

HN traffic took it down. Keep trying :)

The article says the exact same things - you're just rephrasing it. The point it makes is that it's okay to work on several projects, the important thing is to finish at micro level.

Now when you google "betapunch", the blog post ranks high for the keyword. People might forget, but Google won't. They've made their life very difficult. It never pays to be a righteous *hole.