pathik
Moneyball & Growth Hacking
I did something similar, but I did it much before 30. Haven't regretted it so far.
Go for it.
We do have a pending patent application for the same.
Hence, if we are to achieve our goal of enabling universal communication among all our users, we have to offer SMS as a fallback channel.
And it also gives us a massive differentiating edge over other apps, so why not.
The whole "users opting out of the DND registry" is something that's controlled by TRAI, the Telecom regulatory body of India. We have no control over it.
It's not the ideal flow we'd like to offer users, but we've to work with what we have.
We're funded by the group which also backs a large telco in India, but we're separate companies.
No ulterior motives. :)
Ultimately, it's going to be a "content and connections" play, but the initial focus has to be on growth, otherwise you're just putting the cart before the horse. :)
Our differentiators are: 1. A beautiful UX/design 2. The ability to message everyone through hike/SMS
#1 works everywhere and has driven growth for us globally. #2 combined with #1 gives us a compelling proposition for Indian users, the first market we intend to dominate. It's very powerful for a market like India where more than 80% mobile users have yet to experience data.
The unit economics in the long term are quite favorable and we expect to have a positive average LTV across the user base.
It's going to be tough, but we're betting we can do it. Just wait and watch. ;)
We'll start looking at that once we hit a certain critical mass, but in much smarter ways. Right now, all focus is on growth and engagement.
PS: I'm the growth hacker at hike.
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Even if I share this link on Facebook, most people would agree with this article, relate to a few points and think they're intelligent.