oconaros

Change management is the issue, not meeting management. I worked for an agency who hired productivity consultants[1] to help with meetings, email, and time management. I thought it was a very courageous choice. It’s extremely hard to measure the impact of this type of engagement, and some people hated it. The system was good though.

I got a ton out of it. I took their suggestions. I’ve tried many productivity systems but theirs seems to be the only one that stuck (other than GTD).

Full disclosure: they sent me a Starbucks gift card for being a stan

[1] https://doublegemini.com/

I do web analytics consulting. One of my first projects at a digital marketing agency in 2021 was investigating weird traffic patterns for a global logistics firm. The findings are summarized in this blog post[1].

Bot traffic has been an issue for years. It has given rise to a new cottage industry of ad fraud detection services, none of which I’ve found particularly valuable. It always comes down to “so what do we do about it?” and no one seems to know how to get bots to stop viewing or clicking on paid media placements. Consumers use Google search and are on FB, IG, TikTok, LinkedIn, etc., and there aren’t really competing ad networks with “fewer bots”. So they keep buying fake traffic knowing that a significant chunk of it is invalid.

I don’t see anything changing unless big tech companies making billions in ad revenue have a large enough incentive to do so. At the moment they have plenty of incentives to keep things as they are.

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker

[1] https://jimalytics.com/industry/youre-buying-bots-an-inconve...