Urgent real-life problem needs solving in logistics industry (customers waiting)
For the sake of non-logistics professionals, I'd use an example in the HR industry to explain the problem. I'm sure most people are familiar with Zip Recruiter. Zip recruiter allows you create one job-post that is then circulated to hundreds of job boards. It is a really important tool for hiring managers because with Zip Recruiter, you only need to create the job post once (saves you time...