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Amplifying Artist Input in Your Personalized Recommendations
The chaos of Tony Wilson's digital music revolution
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Every Noise at Once
Always enjoy seeing services tout the 'keep 100% of your royalties' when they pipe everything through a third party like CI who take a percentage upfront.
Yes I've seen a handful of services across the years with the "sustainable, fair and innovative" USP, often run by volunteers and withering out after a short time. I'm not too sure on the potential of these as they end up being top heavy, with more artists and labels onboard than paying customers / fans. The only people that seem to have got this balance right is Bandcamp, at the cost of 15% of your revenue.
I've dealt with a distributor who have been around for decades (physical & digital) and sit under the radar, not focussed on growth, soley relying on word of mouth referrals with high profile, revenue generating clients for years. They're not the cheapest on %age, but are reliable, transparent and are well respected for the curation of clients (no open door policy) so as with everything - you get what you pay for. So they do exist, but you won't hear them shouting their own name.
As for labels, I know of plenty who offer a fair deal for artists who end up staying with them in the long term. It's just the bad apples, usually the majors, who have the leverage to offer unscrupulous deals which all comes out in the press when the artists realise how bad the deal was years down the line and they're contracted in for another 10 years.
By marketing I mean marketing themselves as a service, not marketing the music they handle.
Surely that's an issue solved by the market, if there is a distributor that is reliable & fairly priced then people will move to use and stay with them. I think the current issue is that a lot of the big name distributors are marketers first, distributors second.
From the article;
The most impactful way we can improve the experience of delivering music to Spotify for as many artists and labels as possible is to lean into the great work our distribution partners are already doing to serve the artist community. Over the past year, we’ve vastly improved our work with distribution partners to ensure metadata quality, protect artists from infringement, provide their users with instant access to Spotify for Artists, and more.
The best way for us to serve artists and labels is to focus our resources on developing tools in areas where Spotify can uniquely benefit them — like Spotify for Artists (which more than 300,000 creators use to gain new insight into their audience) and our playlist submission tool (which more than 36,000 artists have used to get playlisted for the very first time since it launched a year ago). We have a lot more planned here in the coming months.