moments
"Approximately 90% of the human body's total serotonin is located in the enterochromaffin cells in the GI tract, where it is used to regulate intestinal movements."
Dopamine is more specific, playing an important role in the limbic system, but is not limited to it. Its functions are not completely understood, and again depend on the receptor.
Better to think of the function of neurotransmitters as dependent on both system AND receptor. The function of neurotransmitters, like dopamine, can be simplified, but others, like glutamate, are extremely complicated.
I have seen many time-series analyses posted here lately, and all seem to use arbitrary window sizes.
Edit: PS, thanks for posting this and being around for questions.
Flight of the Eagle: short and comprehensive.
Freedom from the Known: short and practical.
Assume you know only the mean revenue and the maximum revenue (but forgot to measure variance). You could make an extreme scenario with the maximum possible variance to generate a "worst case" distribution. In this scenario, all customers either provide zero revenue or the maximum. This distribution has the maximum possible variance for a given mean and maximum.
Will you be profitable this year? Your chances will be better than the worst case scenario described above! If higher moments are known (variance, skew, etc.), more accurate bounds can be found.
In conclusion, the mean can be very useful, especially if higher moments are known.
Then we are discussing averages, in general. So, the common misconception would be:
-Averages are dominated by the median, and deviation from the mean is symmetric.-
>statistics tells us that 50 of them will do better than the market averages (and 50 will do worse)
This is a common misunderstanding, but actually 50% will do better than the median not the average. Averages can be dominated by extreme events, so more than 50% can do better (or worse) depending on the skew.
If the advice goes badly, the author also suffers. Such recommendations are more reliable than those from authors without 'skin in the game'.