Here's a start to your cookbook: http://fireworks.smashingmagazine.com/2012/07/03/interactive...
http://www.youtube.com/watch?v=VSZfO_tMXmQ
Recently had the chance to interview Bill via work. He is amazing. Great outlook on life, incredibly bright (Boeing Rocket Scientist, Harvard Grad, Taught @ MIT, etc)Thought I would share, he's so optimistic about youth and technology.
http://www.seomoz.org/blog/how-to-ruin-a-web-design-the-design-curve
Old, but had me cracking up all over again.
http://www.facebook.com/getwiththebrogram
Funny stuff from two Facebook engineers.
http://www.quora.com/What-are-some-great-examples-of-virality-design-patterns
A Collection of Great Examples from Quora