mjcarp

part of that sounds right. Our founder is an engineer-turned-PM and have a team of engineers + designers + PMs. He runs the design + engineering dept. for other startups.

but alas, this is not a marketing tactic for the agency business. Think about it - people coming in through here are literally coming because they do not have the funds to make their idea a reality.

This is him wanting to create a resource that he wished he had back when he was starting out.

He just wants to work with excellent doers / founders. who have an idea, know their market, while we can build the product. They own it and scale it, run it the way they want to run it.

Selection to move onto a next round of interviews is based on the HTML text box, think of this much like an online job application essentially.

"Another thought is that this may be geared to non-tech founders, or founders with little-to-no web engineering experience." -- Certainly a subset that we would accept with open arms.

Equity would be essentially based on the amount of time and money we put into the execution, even though a 60/40 split is extraordinarily high and not very conceivable in this scenario.

Think of free as meaning a "free pass," you get to make a business without failure meaning debt that will follow you around. If the business fails, you walk away with the only thing lost being time

It says in big words on the front page that the product is free for the time being.