mihirnaik

Over the last few years, I’ve been very active on LinkedIn, sharing observations from the front lines of enterprise SEO. I’ve spent a large part of my career building and managing SEO programs on the enterprise side where scale, complexity, and cross-functional execution are unavoidable realities.

More recently, I moved to seoClarity, where I’m responsible for building our AI Search Visibility Monitoring and Optimization Platform, ArcAI. That shift from running SEO programs to building tooling for the next generation of search has given me a unique vantage point.

Sharing my thoughts here.

I have seen many ads on YouTube, Google Ads, Google Display too. There are similar ads on twitter and LinkedIn too. It seems like they don't have a handle on the quality of ads nowadays. Looking at the advancements in Machine Learning capabilities it's hard to believe they are not able to detect these.