meaningofdesign

Years ago, during a company design committee review for a major product launch, I was the only one who raised concerns about the iOS flat design trend. Icons were getting more and more abstract. The newer versions literally required users to be familiar with the previous icon version (the waves, the microphone, etc.) just to understand what they meant. To be fair, I am totally okay with moving away from the floppy disk for the "save" action, but we went too far in other icons. That trend reminded me of a friend who volunteered at the SF Central Library. They told me how seniors would come up asking how to use their Kindles, and they would simply write down instructions in physical notebooks: how many icons from the top and which sequence in order to bookmark a page or swap a book.

I see this with my own parents during overseas troubleshooting calls. It is an unpleasant, overwhelming experience for both sides. I used to get frustrated whenever my dad asked whether he should press "Next" on a screen, even though it was the only button available in the setup flow. For him, that pause wasn't a lack of technology background. It was complete paralysis. He was nervous that one wrong click would break everything. Different mental models don't help, and our industry keeps making it worse.

The rate of technology is just too fast. AI is making things even faster and not necessarily easier, there will just be more apps to try, more buttons to click, and more content to swipe. More is not always good for my parents' age.

But I wouldn’t make the phone slow for them either. The one good thing about technology now is that systems can finally understand context better than 10 years ago when I was debating teams on interfaces for video calls. We have better tools now to meet users where they actually are.

The meaning of design is different than the meaning of technology. It is less about how we can show users this, and more about why we need to show users this. I am taking a technology break myself right now (getting away from reels and tweets) and just reading Hacker News. This is where my head is at. I want to stop designing for the endless cycle of engagement, and start designing for: “presence”.