lazymentors

nice read, hoped it would focus more on technical marketing

Don’t create original, be creative.

Would love to hear your insights on my takes.

This week, we got to know how Meta, Amazon, Google and other marketing businesses performed in the first quarter.

I wanted to share my analysis of what changed in marketing and advertising in Q1 2023. I tracked the recent changes to marketing, social media and Advertising platforms every week since the start of the year. You can read my data analysis above.

And here is a breakdown based on the official information we got this week from these platforms:

* Meta’s CFO pointed out that Reels Ads are not at the same level as other formats. The platform is still finding ways to deliver better results from reels for the advertisers. * Snapchat’s revenue goals were accomplished as forecasted but the growth remains slow from past two quarters. This time, Snap said changes to Ad platform & formats caused disruption in revenue generation. * What I found: Another report suggested that Political Ad spend on snapchat is very much on the rise, political organizations are focused on changing the young Gen-Z behavior. * Amazon was king of Ad growth in Q4 2022 and this year. The growth is the same, Amazon’s Ad business is growing amazing and the reason is the local Ad targeting at Amazon is great for their vendors. * But Microsoft is catching up to amazon and the revenue from Search & Ad business increased 3.4% for them. And the numbers are forecasted to increase even more, with Bing AI Ads. * Rather than People calling Google out for AI, their business grew when we compare their growth to last Q1 2022. But Youtube Ads and few other businesses saw a slight revenue decrease compared to Q4 2022. But Google Search business grew besides the callouts regarding people using google less. * Mark pointed that plans for metaverse are coming back and their focus on AR products will reflect in next quarters. Usage of AI to recommend people's content on meta platforms will increase from now on. With the aim to increase user engagement.

These were quick insights from latest reports released by these platforms regarding their business state. To find more deep analysis on how the marketing practices and consumers have changed. You can read my analysis.

I hope this helps you!

Source: https://jaskaransaini.com/how-burger-king-used-netflixs-show...

I honestly use taskade instead of notion. A better user interface and help from their team. https://www.taskade.com/

This post went viral across Facebook & Reddit with 100k+ views and after that I am seeing more and more social media experts talk about social media being less social.

I even got banned from a marketing group just sharing that social media is getting less social. My ban alone proved that Admins wanted to share more of their company content instead of having useful marketing content.

My vision is to collect the latest data & research regarding most marketing industry.

Yes, it is a long journey. For now it is only marketing data curated. But I’m focused on adding search engine & ChatBot to help people get summarised value.

I read this in a research mentioned in Marketi g curated library. Gen-Z users are priortising audio messages across all channels. Regarding the text messages, Messaging is a social part of social media. So, this should not be something to be surprised about.

https://trends.jaskaransaini.com/ you can read the research I’m talking about in the library