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kuba_dmp

kuba_dmp on Hacker News

Re:Ask HN: Have you ever bought a product from a newsletter ad? on Wednesday August 28, 2024 @09:30AM (#41379289)
I like that approach of "not clicking any ads".

That said it could still land a message/spark interest.

And perhaps if it is worth investing your time in, you'll hear about it again, hopefully from a source you trust.

Re:Ask HN: Have you ever bought a product from a newsletter ad? on Wednesday August 28, 2024 @06:37AM (#41378056)
Even like a pragmatic programmer, casidoo, and stuff like that?
Re:Ask HN: Have you ever bought a product from a newsletter ad? on Wednesday August 28, 2024 @06:17AM (#41377925)
Oh, sorry I meant those weekly developer newsletters and an ad in there.

Ask HN: Have you ever bought a product from a newsletter ad?

Posted by kuba_dmp on Wednesday August 28, 2024 @06:04AM
from the ask-hn dept.

Doing some research on this in the context of dev newsletters/dev products.If you did buy or started using the product after seeing a newsletter ad, I am wondering if you remember what you liked about that ad. Or if not liked what made you not skip it immediately?If you are on the founder/marketing side and you ran ads in dev-focused newsletters which ones were more successful?

( Read More... | 8 comments | on HN )
Re:Writing Technical Documents Well on Saturday August 24, 2024 @11:20AM (#41338909)
Reading it reminded me of a book "Writing without bullshit" which adds a few more concepts to what op shared.

Frontloading information is my favorite, where instead of building to the core conclusion you start with it and then expand.

https://www.goodreads.com/book/show/28448362-writing-without...

Re:I Spent $5k Advertising My Free Book to iOS and Android Engineers on Thursday August 15, 2024 @06:05AM (#41254447)
I didn't write the article, I just found it recently and thought it was interesting.
Re: on Saturday July 27, 2024 @11:57AM (#41087357)
I guess you never really know, but you know what you wrote and may have addressed exactly what the comment is about.

Show HN: A gallery of dev tool marketing examples

Posted by kuba_dmp on Saturday October 07, 2023 @06:55AM
from the show-hn dept.

https://www.developermarkepear.com/developer-marketing-examples

Hi I am Jakub. I run marketing at a dev tool startup https://neptune.ai/ and I share learnings on dev tool marketing on my blog https://www.developermarkepear.com/.Whenever I'd start a new marketing project I found myself going over a list of 20+ companies I knew could have done something well to “copy-paste” their approach as a baseline (think Tailscale, DigitalOCean, Vercel, Algolia,...

( Read More... | no comments | on HN )
Re:Ask HN: Could you share your personal blog here? on Tuesday July 04, 2023 @04:32PM (#36592178)
https://www.developermarkepear.com/ i write about marketing to devs, sharing learnings from my journey as a devtool startup marketer.
Re:How to hack Hacker News (and consistently hit the front page) on Sunday May 14, 2023 @03:09AM (#35935998)
Also you have companies that "game the system" by just creating great stuff that bring value to this community. Look at Tailscale for example.

You can just do marketing things that are perfectly aligned with the community.

That is a win win imho.

plug: If interested I went into how tailscale does it https://www.developermarkepear.com/blog/developer-marketing-...

Re:Ask HN How do I learn marketing? on Wednesday March 08, 2023 @03:52AM (#35066761)
I think they called this channel "engineering as marketing" in the book Traction from Weinberg.

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