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they do get custom firmware, for example there is no hardware vendor in the world that can supply a server that could start an AMD CPU without a UEFI the way we require. Supporting the existing hardware out there would necessitate worsening the Oxide software to compensate. Trust me, if this were possible to achieve on commodity hardware, it would be done on commodity hardware. Same reason AWS, GCP, and Azure make their own hardware- there are advancements that can't be made on commodity gear. The cabled backplane is another good example, it can't be done on commodity gear and eliminates days of setup and manual servicing/configuration errors.

This is akin to asking why not install iOS on a lower cost, easily available Android phone. Much of the benefit is only available if one provider designs the hardware and software as one. The complete elimination of the security-nightmare UEFI layer is a good example.

totally fair, there's the "Marketing" I'm responsible for and then there's "marketing" which is the broader discussions around something, the algo, etc and I totally respect doing whatever you can to keep your timeline cleaner in a mostly AI-washed hellscape. Know that I am endeavor to do the same with Oxide Marketing.

That’s certainly the aim! What is Oxide's thinking around GPUs? FAQ Friday #56 https://youtu.be/3y5DwFJH3ho

As the person who runs socials, the idea we push AI on socials doesn’t resonate. I get more feedback around “thank goodness you haven’t pivoted to AI-washing your website/marketing”

yes, goes on the customer premises, or their colocation facility of choice

I'd argue there's not that great of a track record, legacy vendors are being legally forced to provide better support for their closed-source systems in the EU because it generally isn't very good. Also you're usually buying hardware and software that weren't designed together which comes with many sharp edges we're solving for.

blog mentions the use of debt facilities, there's a smart mix of both debt and equity

I don't think so, located in Emeryville, California

we have an FAQ Friday on this: https://oxide.computer/faq-friday/what-is-oxides-thinking-ar...

this is a good point, and we make trial environments available for you to try here: https://oxide.computer/remote-access

Good question. Can’t eliminate the BIOS/UEFI on commodity systems. Can’t remove/cut down the BMC. Can’t plumb the hardware root of trust into the OS and VMs. Can’t do dynamic rack-level power capping (future roadmap). There’s a whole bunch of the software stack that only works because the hardware and software were designed together.

Oxide exists in part because commodity systems don’t work for building a cloud at scale (Joyent). Similarly, AWS, GCP, and Azure don’t use commodity systems, they use hardware that was designed to work together with their software, Nitro being a prime example.

Wanted to follow up on this, new sleds with AMD Turin (current gen CPUs) are shipping to select customers now with general availability very soon. https://www.theregister.com/2026/02/13/whats_next_for_oxide_...

FWIW there's equal pay but it's not a flat structure

I don't think we'd ever go with the "we don't have competitors" line, it's not serious. The competition is more AWS, GCP, and Azure than it is Nutnaix though, they can't provide a similar experience or economic value when they don't make or control their own hardware. That doesn't mean we never see Nutnaix, but it's not the most apt comparison. As Alan Kay famously said, "People who are really serious about software should make their own hardware" - otherwise you'll be stuck at the intersection of support and scaling pains long term.

importantly, you don't pay for it as a service, you buy it and it's yours. like buying a cloud in a box, instead of having to build it yourself with various server, storage, networking, and software vendors it all comes ready to use.

Disclaimer: this is my work and blog. I wanted to catch up in a Folding@Home competition but found a lot of documentation on how best to run it in the cloud was out of date, this is a narrative of my journey to solving for this w/ a more formal guide to come soon. Thought it might be interesting to folks here as well!

maybe the real GPU was the friends we made along the way