Facebook ads – potential reach suddenly drops – cost shoots up
Hi All, I am facing this multiple times now in running facebook ads. All of a sudden the potential reach of an ad set dropped by 1/100th. (in the audience definition at the top right where fb shows if it is too specific or broad)In the latest instance, when I created/started a campaign, the target reach was around 200,000. However after 2 days, the target reach is now showing around 2000. The...